Do as I say…..
I’m speaking tonight at The Woodlands Cocktails & Connections business mixer. The topic – Facebook for Business and how the use of social media can be an asset to your brand marketing. As we prepared the presentation ( John Dawe, of Dawe Consulting is my cohort this evening) I started laughing out loud. I should take some of my own advice!
This blog post will appear on my website, cdscreative.com and will also feed to my Facebook pages reaching a number of different audiences along the way. It is an opportunity to present a thought, a new idea or ask a question knowing there will be those who immediately respond, those who will think about the post and respond to me directly and those who will read and reflect without response. (There will also be some who ignore me completely and that’s okay too.)
Social media and blogging have created the means to present the brand of your company through an additional marketing channel. A channel that is highly interactive, instantaneous, and slightly intimidating for new users. For those in retail (whether product or services) – this isn’t the place to hawk your weekend sale, but it is a place to talk about new product offerings or relate a customer story. It is a place to invite customer feedback and comments or, if appropriate, take a stand on an issue in your industry.
Tonight we’ll be focusing on how to set up a Facebook page for a business, the do’s and the don’ts. We’ll take a look at some great company pages and some that could use some changes. There will be information how to tie in Twitter and websites to Facebook and how to set up events and groups.
It should be fun. This is the first of a monthly series of Cocktails & Connections mixers where we hope to pass along information you can use while you meet, mix and mingle with other business folks. I’ll let you know how it goes – and I’d love to hear what you think if you’re attending. Who knows, I might even tweet during the event – now that really would be doing as I say…..