I recently put my 2010 calendar into my datebook. Yes, even though I use a google calendar I still like having a datebook , after all my phone can’t hold business cards, the drycleaning ticket, old Mother’s Day cards or an extra thumb drive.
As I began entering appointments for January and February, and conferences for March and April, it occurred to me that I have never been busier than I am right now. When people ask, “How’s business?” I can honestly say “Great!”
I have found there are many smart companies who are taking advantage of the downturn economy to examine their brand position, review their marketing messages and channels, and make changes now that will help them outpace their competitors when the economy rebounds.
They have streamlined their processes and found savings in every corner of their budget. Some plans have been put on hold or scaled back. Choices have been made.
Realizing that the world has changed with advances in technology, these companies are looking to employ new tools in the workplace and in their marketing. That’s where I come in.
There is nothing more exciting to me than working with a company that is willing to challenge themselves to do better. In some cases we rediscover the brand promise that may have become blurred over time. We focus on how that promise is experienced by customers, employees, vendors, media and the general public. We ask questions and are find nuggets of surprise in the answers.
It’s fun. And, as the saying goes, I love it when a play comes together. This is a trend I see continuing as more and more companies, large and small, look for ways to bolster their brand.
So I’ll keep putting the dates in the datebook.