Gastroenterology Consultants

Moving to a new location can be a stressful situation, let alone simultaneously opening a brand new surgical facility. It was also a perfect time to establish a corporate identity where none previously existed.  

Through focus groups and work sessions with the staff, an identity for Gastroenterology Consultants, Inc. and an identity and positioning for the Endoscopy Center at Gateway were developed including logos, stationery package, signage, patient brochures and a “We’re Moving” card.

A local public relations campaign was implemented in January 2007 when the new facilities opened. This included media releases, letters to patients and referring physicians, and an Open House event.