Northeast PA Logistics &
Transportation Partnership

The newly formed Partnership came to cds creative in need of an image and marketing campaign to promote not only their partnership, but the industry as a whole.

We began with focus groups, collecting the opinions and perceptions of several different groups from both within the Logistics and Transportation Industry and outside of it. We found an industry that is high-tech with career paths that lead to well-paying jobs. The Partnership is made up of “People on the Move.” 

A media and public event was held in order to reveal the new logo, tagline and future plans that included a website with career information, industry research, training/education program and job openings in Northeast PA. In Demand Job brochures, Job Fair print ads, powerpoint presentations and a public relations campaign have been developed.