Oak Lawn Cemetery

Competition in the cemetery business? A need for branding? Yes and yes. Oaklawn Cemetery in Wilkes-Barre, PA is a non profit organization that relies on burial fees and donations to maintain its services. It is truly one of the most beautiful cemeteries in the Wyoming Valley but changing demographics and customs awakened the board of directors to the need to reestablish the brand of Oaklawn Cemetery.

The goal was threefold: Raise awareness of the cemetery in the general public; create a position to separate them from the over 250 other cemeteries in the area; and provide a means for parents, adult children, churches, and funeral homes to access information about Oaklawn Cemetery.

Rest Easy. Two words that capture the mission and character of Oaklawn Cemetery. It is a final resting place for a loved one. The staff is sensitive and accommodating to the family in times of sorrow or when considering pre-planning. The cemetery is maintained beautifully in every season. Truly, you can “rest easy” when you come to Oaklawn Cemetery.

The print, billboard and website branding campaign has expanded to include direct mailings to area churches, new brochures and the specific promotion of the Cremation Garden.